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How Do You Sustain And Grow Your Customer Relationships? The most important thing in sales and marketing is to attract and retain your most profitable business customers In order to accomplish this feat, you must devise and implement a customer strategy that builds, fosters, nurtures and extends relationships with your customers 12 Business Skills You Need To Master Developing a small business into a successful enterprise demands more than passion Unfortunately, facts speak for themselves How Do You Measure The Risks And Rewards That Are Associated With Your Business? Entrepreneurs are risk takers by nature Whether it is the formation of a new venture or the expansion of existing business, entrepreneurs face different types and degrees of risk before any rewards can be realized 20 Business-Building Practices You have nurtured your idea, created a business plan, and secured financing Now for the make-it or break-it question: How do you continue to grow your business year-after-year What Is Your SWOT? An effective tool that assesses and identifies opportunities and risks is a SWOT analysis A SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a business venture or project

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