Scott Lindsay's Articles in Marketing & Advertising

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Internet Marketing and the Reinfusion of Humanity Selling on the Internet has often removed a very crucial element from the buying experience – humanity It is easy to log on, peruse an ecommerce site and escape unnoticed Marketing Proof is in the Results, Not the Promises One of the most difficult marketing tactics for consumers to accept are truths that are cleverly worded to infer promises that aren’t actually stated You know the kind of advertising that uses words like can, may or likely Internet Marketing – The Controversy Clause In the summer of 2008 a prominent Australian scientist disavowed his belief in the science of global warming Nope, this isn’t an article on global warming, but I bet that first sentence caused you to say, “Now there’s a sensible scientist” or “That man apparently doesn’t really understand science” Audio Streaming and Radio It is estimated that by 2012 there will be 50 million mp3 units in use by Americans This may come in the form of iPods or it may be through mp3 players in cell phones Everything I Learned About Marketing I Learned From Movies Featuring Lost Pets If you watch any movie that features a lost pet you will typically see a young child roaming the streets tearfully calling the pet’s name They will also be seen placing lost pet notices on virtually every telephone pole and bulletin board in town (usually a mature grandmotherly type will cluck her tongue in empathy at the plight of the child)

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