Paul Wolfe's Articles in Marketing & Advertising

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GOD is in the Details and Copywriting is in the Nanosecond The famous Twentieth Century architect Mies van der Rohe made that oft-quoted and oft-misquoted pronouncement: God is in the details He meant that great architecture doesn’t simply occur in the big, dramatic shapes of a building, in the sweeping roofs and in the beautiful planes of glass Always be Closing: The DNA of Copywriting In that great hymn to the desperate and driven men who hustle real estate on the borderline of ethics, Glengarry Glen Ross, (it was both a play and a movie by David Mamet) there is a short mantra the men live by: Always be closing While the lives of the salesmen are not exactly models for us to emulate, their mantra is

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