Dan Mercurio's Articles in Marketing & Advertising

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Customer Loyalty – Selling To Your Audience Everyone at one time or another has had an idea for a product or service that they absolutely knew would appeal to the world With so many electronic avenues for getting these products in front of customers, from Ebay, Yahoo and Google, to self service websites, the idea of selling to the world has grown exponentially Honda - Changing The Way They Market The Civic This is another article, in a series of articles, breaking down and critiquing, automotive manufacturers marketing brochures Point of sale (POS) materials account for millions of dollars a year in the automotive industry Honda - Changing The Wat They Market The Civic This is another article, in a series of articles, breaking down and critiquing, automotive manufacturers marketing brochures Point of sale (POS) materials account for millions of dollars a year in the automotive industry Dissecting The 2008 Honda Accord Marketing Brochure Honda, like most other manufacturers, has placed a premium on their point of sale (POS) products The most widely circulated of these point of sale products is their individual model brochures

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