It's quite apparent that Americans are living longer--- and as people age, they request and require many more products and services than ever before.
When I started my first business in 1981, I researched business plans and marketing plans. I looked at all of the formats and read a lot about the purpose of creating a business plan. But I never got enthused enough to do it.
No matter if you're publishing your first book or producing your first invention, you need a simple, effective marketing strategy.