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  • Connecting With Your Clients  By : John Doe
    Many service professionals tell me that they are uncomfortable with the idea of marketing -- like marketing is a bad word! For some, "marketing" brings up images of telemarketers, aggressive sales people, and feelings of resentment at being invaded.
  • Focusing Your Marketing Efforts  By : John Doe
    One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat. ..
  • Make It A Threesome  By : John Doe
    What if -- every time you had a networking appointment with someone -- you invited a third person.
  • Boost Your Business With Testimonials  By : John Doe
    When used correctly, testimonials can boost your response dramatically. They help build the prospect's perception of believability, stability, honesty, and value in your product or service.
  • Get Results: Start with Your Marketing Message and Objective  By : John Doe
    Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise's marketing mix.
  • Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies  By : John Doe
    It is a well known web site marketing strategy: To attract new customers and traffic, give out something for free: e-zine, ebooks, software, services etc. But as you already know, most people don't appreciate what they get for free because they will always suspect there must be catch.
  • Eight Steps To A Great Marketing Plan  By : John Doe

    Step 1: Where Am I Now?

    Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for feedback.

  • Importance of Endorsements And How To Use Them  By : John Doe

    Customer endorsements are an inexpensive and easy sales tool, particularly for someone just starting out.

    Here are some tips on how to get them and use them:

    Send follow-up letters. Two to four weeks after working with a customer, send a survey letter or postcard.

  • How to Size an Emerging Market  By : John Doe
    In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their "relevant market" in their plans.
  • Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients  By : John Doe
    We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries.
  • Take The Test: Does Your Marketing Copy Sell?  By : John Doe
    Your marketing materials must grab your prospect's attention long enough to convince them to investigate further. Assuming you get past this hurdle, your piece's message must next convince the reader to call or buy.
  • Take the Test: Do Your Marketing Materials Really Grab Attention?  By : John Doe
    Today's constant bombardment of marketing messages means your materials must grab your prospects attention in the first few seconds, or your efforts are wasted.
  • Basic Marketing Dope  By : John Doe
    Sometimes the simplest data is the best. Marketing is not complex if you know the basics - that's true with anything by the way. Here are some tools that are brilliantly simple and with them you really won't have to sweat the small stuff.
  • More Marketing Dope  By : John Doe
    Direct marketing can make you very successful, but you've got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.
  • Rules of Thumb for Marketing to Your Past Customers  By : John Doe
    Keeping in touch can dramatically increase business, when done properly. It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before.
  • Direct Mail - Dont Assume, Just Test and Track  By : John Doe
    Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do.
  • Set Your Business Apart With A Unique Selling Proposition  By : John Doe
    Unless your company has absolutely no competition now or in the forseeable future, you're well advised to find and develop a unique selling proposition (USP) that differentiates your business from all of your competitors.
  • Budgeting for a Postcard Mailing  By : John Doe

    If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for:

    1.

  • After Your Postcard Mailing: Follow Up with Finesse  By : John Doe

    I've heard a lot of people lament the fact that they just sent out a big postcard mailing, and, alas, no one called.

    Hey, it's happened to me.

    I've sent cards that I thought were so good that I was sure my phone would start ringing off the hook.

  • After The Mailing Is Done, What Happens Next?  By : John Doe
    If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next.

    If you're sending postcards promoting your business, and you have people working for you, tell them that you sent the card.
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