Step 1: Where Am I Now?
Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for feedback.
Customer endorsements are an inexpensive and easy sales tool, particularly for someone just starting out.
Here are some tips on how to get them and use them:
Send follow-up letters. Two to four weeks after working with a customer, send a survey letter or postcard.
If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for:
1.
I've heard a lot of people lament the fact that they just sent out a big postcard mailing, and, alas, no one called.
Hey, it's happened to me.
I've sent cards that I thought were so good that I was sure my phone would start ringing off the hook.