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Four Simple Steps to Improve Your Sales Copy
By :
John Doe
You know what it's like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.
Copywriting: Engage Prospects By Involving Their Senses
By :
John Doe
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same. Not very appealing, is it?Now imagine a crisp, fall morning. The sun is burning away the last of a lazy fog.
Fundraising Letters: Where To Find Creative Ideas For Your Appeals
By :
John Doe
How do you make your fundraising letters creative and fresh year after year when your needs don't change all that much? I am not talking about new initiatives. I'm talking about the programs that you run year after year. The membership drive that you run year after year.
Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!
By :
John Doe
Lets start with copyright infringement. It is easily explained as copying someone else's work without gaining permission first.
How to Write for a Paper or Magazine
By :
John Doe
l. Introduce yourself to the editor of your local newspaper. (Or, if you do business within a certain neighborhood, talk to the editor of the neighborhood paper or shopper. )Tell him/her about your profession.
Steps to a Writing an Effective Press Releases
By :
John Doe
Want to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these.
Direct Mail Sales Letters Flow Better With Subheads
By :
John Doe
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are. Use subheads to draw attention to your copy Why do we use subheads anyway? Because you can't just cover the important points in your copy.
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
By :
John Doe
Your definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three years. Donors who have not sent you a gift in over three years are not lapsed donors. They are former donors. Lapsed donors are valuable.
How To Find Freelance Jobs - Writing About Food
By :
John Doe
Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields is an exciting concept. For many, getting their foot in the door is the most important and most challenging first step.
How To Find Freelance Copywriting Jobs
By :
John Doe
Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak.
Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience
By :
John Doe
These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you.
Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!
By :
John Doe
According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy.
Five Tips for Writing Eyeball-Grabbing Headlines
By :
John Doe
If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story. We're all experiencing information overload and have made it a habit to skim pages.
How To Become A Freelance Copywriter In New York
By :
John Doe
As a freelance copywriter in New York, your work is never done.
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
By :
John Doe
Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication.
Custom Writing Services: Market Overview
By :
John Doe
Market identification Custom writing services market is a sector of the e-commerce industry. Custom writing services are fee-based. Market size The precise size of custom writing services market is unknown, though some rough estimate could be made.
Copywriting Tricks: Nailing the Voice
By :
John Doe
Professional copywriters are well-familiar with what's commonly referred to as "the voice. " What is this exactly, and why do you need to master it in your writing?If writing is icecream, then "the voice" is the flavor in your scoop.
How to Get Instant Attention
By :
John Doe
Most of us have seen a heckler at a baseball game. Sure, he's likely to draw attention, both positive and negative. The louder he hollers, the more attention he gets. But do you and I want that kind of attention? Probably not.
The Secret to Drilling Down Deep in Your Target Market
By :
John Doe
Here's another drill ripped out of the Field Guide for my Red Hot Copywriting Bootcamp. There are 20 drills total which take 15 minutes per day (my "recruits" get weekends off).
Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
By :
John Doe
Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout. Your sales letters must do the same. But how?One secret to keeping busy business readers hooked is to use irresistible transition sentences.
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