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  • Sales Headline Copywriting - Two Quick Steps to Success  By : John Doe
    Get a Good Start for Sales SuccessThe headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. To get people in the store, a doorway has to be both attractive and inviting.
  • The One Word Every Prospect Craves  By : John Doe
    It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings. "I'm talking about "you. ""You" is the word that gets your prospect's attention and keeps them involved.
  • A Copywriting Lesson from Dr. Seuss  By : John Doe
    Looking for inspiration for your next marketing communication? Try the children's bookshelf. Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as "The Cat in the Hat," "Hop on Pop" and "Green Eggs and Ham.
  • 7 Essential Tips for Reviewing and Approving Copy  By : John Doe
    Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.
  • 7 Powerful Sales Copy Writing Techniques!  By : John Doe
    Your sales letter is the most important component in your web site or marketing campaign. It will introduces your products or services to your visitors and how people react (buy, bookmark, leave) is 80% entirely depends on your sales letter.
  • Five Steps To Online Copywriting Success  By : John Doe
    One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a "must have" for anyone who is thinking about real success with their online business.
  • Crank Out More Articles More Often With An Article Swipe File  By : John Doe
    If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more oftenEvery good copywriter has a swipe file. A Swipe file contains Headlines, Articles and Article paragraphs you have previously written.
  • Cause and Effect  By : John Doe
    "Shallow men believe in luck. Strong men believe in cause and effect. " Ralph Waldo EmersonWhat is the "unique selling position" in your market? Luck will not propel you to success. Understand the "cause" of your market's problem by knowing your target.
  • What Is Persuasive Copywriting And How Can It Help Your Business?  By : John Doe
    Persuasive copywriting is what draws the attention of prospective customers. They see your product and are drawn it.
  • How to Develop a Killer News Hook  By : John Doe
    When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simple.
  • Ghostwriting: Your Questions Answered  By : John Doe
    Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page. But there are people who can make the whole experience hassle-free. A ghostwriter will do all the work while you get all the credit.
  • Common Mistakes That Can Kill Your Web Copy  By : John Doe
    Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know? One or more of the following five mistakes was made and that killed the copy? dead.
  • More Insider Secrets to Great Copywriting - Judging Your Target Market  By : John Doe
    This week we're going to reinforce the training that Recruits of my Red Hot Copywriting Bootcamp are drilled on. In case you didn't read my last article we covered what you MUST do before you write a single word of copy.
  • Copywriter Trick Unveiled: How to Write Better Copy Faster  By : John Doe
    "Talent alone cannot make a writer. There must be a man behind the book. " Ralph Waldo Emerson's GoetheI'm going to share with you a method guaranteed to get your copy razor sharp in a hurry.
  • How Cliffhanger Paragraphs Capture Readers  By : John Doe
    About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a "cliffhanger," a suspenseful unresolved problem. Audience members had to return the next week to see what happened. Surprisingly, this narrative form isn't new.
  • 5 Critical Mistakes Most Freelance Copywriters Make  By : John Doe
    Think you have what it takes to be a freelance copywriter? I wasn't so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce.
  • Dont Forget The Copywriting  By : John Doe
    Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles.
  • How To Take Your Freelance Writing Chances  By : John Doe
    Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again.
  • Who is Your Customer?  By : John Doe
    When you want to sell something?anything? you need to first know who is going to buy it. Why? Because your ad copy has to be written to that person. You should actually picture a real person and write to them. It might be someone you know or someone you know about. But it is someone.
  • Freelance Technical Writers - How Much Are You Worth?  By : John Doe
    Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work.
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