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  • Three Steps To Pump Up The Drama In Your Copy  By : John Doe
    All the world's a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale. At a quick glance it would appear that fiction writing and copywriting are two mutually exclusive disciplines. But it just isn't so.
  • Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them  By : John Doe
  • Some Copy Tips From An Old Hand  By : John Doe
    I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself. One.
  • Grammatical Mistakes DONT Sell  By : John Doe
    When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time.
  • Content is King  By : John Doe
    IntroductionA pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone's head, but to me a great idea doesn't have any value until it's written down.
  • How To Test The Body Of Your Sales Copy For Weaknesses  By : John Doe
    Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. In this article, we are going to go over an effective way to test the body of your sales copy for weaknesses.
  • 3 Tips For Writing Content That Will Make You Sales  By : John Doe
    Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service.
  • 10 Tips for Writing Effective Web Copy  By : John Doe
    On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site's success or failure.
  • Killer Ad Copy  By : John Doe
    Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in the hands of those who can craft it well. Words have power.
  • Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!  By : John Doe
    Subhead. .How to bundle for valuable results without devaluing your productI almost clicked. Really, I did. The ad copy was compelling, the content focused. This was exactly what I was looking for. Yes, I was convinced I had found just the eBook I needed to add to my e-library.
  • Can Anyone Succeed as a Freelance Copywriter?  By : John Doe
    This is a question that can be answered in a lot of different ways. But let's start with a perfectly simple and honest answer. No. No, in spite of what you might hear or read elsewhere, not everyone can succeed as a copywriter, freelance or otherwise.
  • Is Your Web Copy Plain Talk?  By : John Doe
    It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.
  • A Quick Free n Easy Content Writing Course  By : John Doe
    I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.
  • Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content  By : John Doe
    If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and your website.
  • Dissolving Buyer Scepticisim ... A Lesson In Copywriting  By : John Doe
    When making a purchasing decision, people have their "rip off radars" on high beam.
  • Some Important Tips On Proposals And Price  By : John Doe
    Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients. It's all about "price". I see it all the time. And perhaps you do too.
  • Writing Effective Sales Copy  By : John Doe
    Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words. Marketing gurus learned long ago that it's the words salespeople speak and ads present which are critical to the decision to buy or not to buy.
  • Writing Online In Two Syllables or Less  By : John Doe

    About once a month I fly off somewhere to give a one-day workshop on writing for the web.

    For part of the day, I invite the group to take part in a series of short tasks. In one of these I ask people to write or rewrite a web page headline, using words of two syllables or less.

  • Help, Help, Help, Sell  By : John Doe

    Here's a fundamental difference between copywriting offline and copywriting for the web. ..

    - Give or take, my job as a copywriter offline was to sell, sell, sell, sell.

    - Online, I think, my job is best described as help, help, help, sell.

  • Professional Writing: Six Great Reasons to Hire a Writer  By : John Doe
    Most people can write. Some can even write well. But only a few individuals can write as quickly and persuasively as a professional writer. Effective communication requires a well-crafted message that is interesting to your audience. Anything less is a waste of your time and money.
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