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  • Power Words And Phrases  By : John Doe
    I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. You can generally find alot of "power phrases" when reading good sales copy.
  • How To Write Powerful Headlines  By : John Doe
    I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it goes something like this. ..
  • How Writing Radio Can Help You Become a Better Writer  By : John Doe
    Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition.
  • Traffics Nice... But Whos Driving?  By : John Doe
    In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else.
  • Be Contagious... Spread The Word!  By : John Doe
    "Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage. htm" attachment virus is wreaking havoc online. And now, in 2002, we have not been spared. A fury of Klez. Gen worms as they spread like wildfire has brought the web to a crawl at times.
  • Boost Your Conversion Rate In Three Steps  By : John Doe
    When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers' perspective.
  • Want a Sticky Site That Sells? Forget Content!  By : John Doe
    An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content. According to prolific copywriter Nick Usborne of ClickZ.
  • Headlines That Pull, Persuade and Propel!  By : John Doe
    When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline. A headline is meant to do two vital things.
  • How to Write Carrot-Wielding Copy!  By : John Doe
    A significant reason behind websites that fail is the lack of an effective direct response sales message.
  • The Biggest Mistake Copywriters Make  By : John Doe
    Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately unproductive.
  • Its Not What You Say But How You Say It  By : John Doe
    Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the "hot buttons" and push the reader to take some kind of action.
  • Prevent Procrastination With Positive Pressure  By : John Doe
    My wife and I recently bought a house. It's currently being built and moving day is slated for December. So we decided to buy some furniture in order to fill some of the "extra space. " (Our new home is double the size of our current one. )Now, something really interesting happened.
  • Are Long Copy Salesletters Scams?  By : John Doe
    A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click the "register" link the top. It's free. There are tons of tips from other very successful copywriters.
  • Three Tips For Magnetizing Your Copy  By : John Doe
    The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is. My friend John Reese, a master at simplifying what we often tend to unnecessarily complicate, says it best.
  • Freelance Writers: Double Your Income  By : John Doe
    Freelance writers are a strange group of people when it comes to running their own businesses. They are outspoken and enthusiastic while selling their clients' products and services, but are hopelessly shy and reticent about blowing their own horns.
  • No-Holds-Barred Conversation with Dan Lok - Part 1  By : John Doe
    Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.
  • Memorable Sales Copy -- How to Write it  By : John Doe
    Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.
  • Top 7 Things To Do Before You Hire A Copywriter  By : John Doe
    Now that you've decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one. #1 - Define your expectations.
  • Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting  By : John Doe
    Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be.
  • Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket  By : John Doe
    Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing many of the high-tech, high-touch capabilities offered by the use of online marketing.
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