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  • Power Keys To Writing Power-Packed Marketing Copy  By : John Doe
    In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.
  • Kick-Start Your Juices  By : John Doe
    Listen, consider this scenario. You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project. .. .. However, ideas on what to write about keep eluding you.
  • Can 97% of Netpreneurs be Wrong?  By : John Doe
  • Advice for Copywriters: How to Win the Freelance Bidding War  By : John Doe
    Are you a freelance copywriter working from home? If so, you've probably been on the project bidding war sites, like elance. com. You've probably seen ads like this:"Need 50 Articles Ghostwritten. 500-800 Words. Budget: $250-$500. Timeframe: one month.
  • 11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)  By : John Doe
    Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.Excuse 1.
  • Writing Copy for Voiceovers  By : John Doe
    As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform.
  • Revealed: The $12,500 Copywriting Formula  By : John Doe
    Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for.
  • Can Honest Copywriting Succeed?  By : John Doe
    I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype. Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.
  • Online Promotion Beats Traditional Ten-One  By : John Doe
    While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales.
  • Web Copy - How Much is Enough?  By : John Doe
    These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website.
  • How to Make the Most of Your Website Copywriter  By : John Doe
    Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey.
  • Tech-writers: A Necessary Evil  By : John Doe
    New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil. Tech-writers are necessary because someone has to write the user doco. The programmers and managers sure as hell don't want to.
  • 10 Tips for Tech-Writers  By : John Doe
    Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around. Follow these 10 quick tips, and you'll be well on your way to a satisfying tech-writing career.
  • Working on the Internet: Role of Proofreading and Copy editing OnLine  By : John Doe
    When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen. Also, proofreading our own work can be very difficult, for all of us.
  • How to Write Ad Copy that Sells  By : John Doe
    When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different aspects of ad writing, which, when combined, produce a highly effective message.
  • Writing Suitable Copy for the Press  By : John Doe
    Summer is finally here and school is out, but learning for the rest of us continues.
  • How To Personalize Your Headlines For Increased Profits!  By : John Doe
    Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has become quite common in email marketing.
  • Top 10 Ways For Copywriters To Overcome Writers Block  By : John Doe
    We all know that words have the power to persuade, compel and most importantly, sell. However, many have likened the process to getting the 'right words' to trying to get blood from a stone. When I first started out, writing copy meant slitting my wrist and 'giving blood'.
  • 16 Golden Rules of Master Copywriting  By : John Doe
    You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn't be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns.
  • Five Sections of Your Copy Guaranteed To Get Read  By : John Doe
    Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life.
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