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  •   By : John Doe
    My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn. But even if you were in offline-business before goingonline, you may still have to learn some new skills-online business is a whole new ball-game.
  • Differentiate and Dominate  By : John Doe
    Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.
  • 10 Secrets for Free Media Placement  By : John Doe
    Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?Follow these top ten tips for 2005 and it will be your most profitable year yet!1. Write an attention grabbing headline.
  • 12 Ways to Reduce Postage  By : John Doe


    1. Never send a letter that weighs less than 30 gms.   Five size
    8-1/2x11 circulars can be mailed with a 1st class postage stamp.
     By using all 10 sides with a variety of offers you have a
    greater chance of receiving an order.

    2.

  • 7 Branding Secrets: Ready or Not?  By : John Doe
    Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers.
  • 9 Keys to an Effective Logo  By : John Doe
    The right logo, with the right characteristics, will boost your visibility, credibility and memorablity - which means more business for you!These characteristics include:Consistency in use of your logo, tagline, materials.
  • A good logo vs. a FABULOUS logo  By : John Doe
    If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear.
  • A Lesson in Branding from Paris Hilton  By : John Doe
    I have never been a fan of Paris Hilton. I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank.
  • A Successful Failure  By : John Doe
    A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote. Recently I was making a new business pitch to a Charlotte area professional services firm.
  • Acquire, Then Rebrand  By : John Doe
    Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else. What is it? It is you, the consumer.
  • Adventures in Advertising and the Affect on the Brand Name  By : John Doe
    Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify with their potential customers.
  • All About Branding  By : John Doe
    In this article i will explain how you can make your brand an succes. Corporate branding. .. does not start at your logo and stops at your products.
  • Are You Brand Worthy?  By : John Doe
    Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.
  • Are You Brand Worthy? Are You Brand Worthy?  By : John Doe
    Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.
  • Articles: The Perfect Branding Tool  By : John Doe
    If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web.
  • Attract More Clients With A Brand Identity  By : John Doe
    You've probably heard that people buy products and services from people they know, like and trust. And, as I have done, you've probably wondered how you can foster more of this "Know-Like-Trust" factor in your business relationships.
  • Blonds Have More Fun!  By : John Doe
    In the book, The Blond Knight of Germany, American authors Toliver and Constable detail the life of the greatest fighter pilot to ever fly, Germany's Erich Hartmann. During WWII, Hartmann recorded 352 confirmed in-flight victories.
  • Boston Brand Building - Brand Identity Guru  By : John Doe
    "Make no little plans, they have no magic to stir your blood. .. MAKE BIG PLANS. Aim high in hope and work. " So wrote Daniel H. Burnham in the last century. The big plans are important. They capture your vision.
  • Boston Web Design Branding - Brand Identity Guru  By : John Doe
    A branding company's website purpose is to design websites that will attract attention, give a professional image and support the message you are trying to convey in writing. There are arguments for doing your website design in-house.
  • Brand Awareness - Brand Identity  By : John Doe
    About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories and sometimes play Pictionary. It's a great way to relieve stress and learn interesting tidbits about the people we work with.
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