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  •   By : John Doe
    My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn. But even if you were in offline-business before goingonline, you may still have to learn some new skills-online business is a whole new ball-game.
  • Managing the Corporate Brand - a Reputation Perspective  By : John Doe
    Adored, respected and coveted by customers and organisations alike, corporate brands represent one of the most fascinating phenomena of the business environment in the 21st century. Their importance is unquestionable. Brands, in their various forms, are integral to our everyday existence.
  • How to Create Your Own Mail Order Products  By : John Doe

    Pick up almost any book or report on Mailorder Selling and
    invariably you will find the same advice.

  • Branding On The Web Is Like Mining For Fools Gold  By : John Doe
  • Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)  By : John Doe
  • How to Write Classified Ads that Get Results Now.  By : John Doe

    SELLING DIRECTLY FROM A CLASSIFIED AD

    Classified ads can be used to sell products directly from the ad.
    This works best for items costing no more than
    approximately $5. The best use for classified ads is to utilize
    them in obtaining inquiries.

  • Branding Advertising Agency  By : John Doe
    Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings.
  • How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...  By : John Doe
    Big and Yellow 'M' reminds you McDonalds. .. 'DELL' with oblique E reminds you famous 'Dell' computers. .. No matter somebody is a beginner or a well established business person, they need to make their products familiar to the people.
  • Living Your Brand on the Web - Part 2  By : John Doe
    Now that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to add a couple of tweaks that will further reinforce your brand. Tweak #1: Your Signature FileA signature file is the simple text that, once activated is attached to your email automatically.
  • Living Your Brand on the Web - Part 1  By : John Doe
    OK, so you took the plunge and purchased your internet domain. Good for you! Now what? According to Google. com there are about 8,058,044,651 current web pages. That's billion with a "B"! So how do you stand out?The first thing you should do is stop using a free email service.
  • 12 Ways to Reduce Postage  By : John Doe


    1. Never send a letter that weighs less than 30 gms.   Five size
    8-1/2x11 circulars can be mailed with a 1st class postage stamp.
     By using all 10 sides with a variety of offers you have a
    greater chance of receiving an order.

    2.

  • Is It Legal? - Indecent Naming With Tradition  By : John Doe
    When Mitsubishi launched a new car with the name "Pajero" on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was the subject of jokes due to its homophony with a Spanish expression related to masturbation.
  • Good Logos Make Great Sales Tools  By : John Doe
    Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos. A logo is a unique visual image that represents a company or its products. It aims to create a positive and memorable impression in the minds of the people who see it.
  • Does Your Message Pass the Test?  By : John Doe
    Develop an effective benefit message and you're well on your way to building your company's entire marketing program. After all, you need focus to create success. Without it you can wind up expending effort without getting the reward (income, that is) you're looking for.
  • Quick Tactics To Brand Your Business And Make More Sales  By : John Doe
    This may come as a surprise. .. to you, but Branding is more than just Logo and Business or Product Name recognition. Branding is "The total emotional and intellectual involvement your prospects and customers have with your business and products.
  • Brand Awareness - Brand Identity  By : John Doe
    About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories and sometimes play Pictionary. It's a great way to relieve stress and learn interesting tidbits about the people we work with.
  • Build Brand Value BIG Time  By : John Doe
    Ask your self this question, In which business are we really in? And stay far from the dark world of commodities. ..
  • Brand Identity and the CEO  By : John Doe
    This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. "What do the most successful brand initiatives have in common?" he asked.
  • Branding Strategy - Brand Identity  By : John Doe
    Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign.
  • Brand Positioning - Brand Image  By : John Doe
    That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded.
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