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  • Is Your Logo Helping or Hurting Your Business?  By : John Doe
    The quality of your logo can mean the difference between success or failure. It can be that simple!Trademarks and Logos make up the most international language in the world.
  • John Deere and NASCAR; Excellent Use of Brand  By : John Doe
    We should all recognize the marketing efforts of John Deere especially as we have spoken before with regards to their TOYS. They have a complete line of nearly every tractor or agricultural attachment they make available in small, micro size. http://www. johndeeregifts.
  • Hummer is an Excellent Brand  By : John Doe
    What size is your Hummer? Hummers Come in All Sizes; Tiny, small, medium and large and of course the most popular of all; The Oh My God Size. They make matchbox size Hummers, Tonka Toy size and adult size. Are you quite sure you know your hummer sizes.
  • Brand Your Consulting Brilliance  By : John Doe
    Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business.
  • Counterfeit Branding - Representing True Globalisation!  By : John Doe
    From cigarettes to fashion accessories to food products to medicines, more than 50% of the global market are filled with counterfeited products. Do you realise that the Nike t-shirt that you are probably wearing right now may not even exist in the design portfolio of Nike Inc.
  • Brand Extension; Going from Consumer to Commercial  By : John Doe
    As more and more home pressure washers are sold at leading retailers such as Wal-Mart, Sears, Home Depot, Cosco, etc. We are seeing companies offer products in brand line extension to service this niche.
  • Brilliant Branding Builds Business  By : John Doe
    Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business.
  • Getting Started in the Mail Order Business. How Much Does It Cost?  By : John Doe

    INTRODUCTION

    To get any business started successfully takes many ingredients. All requirements fall into one of the following four key categories: 1. Desire, 2. Knowledge, 3. Time, and 4. Available funds.

  • Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots  By : John Doe
    Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. They will be parked so evenly that you won't see them.
  • Play Your Position! - The Only Way to Win in Business  By : John Doe
    Have you ever watched 5-year-olds play soccer? It should be called "Follow the Ball," because that is what happens the entire game. The beginning of the game starts with players in assigned positions.
  • Fast Forwarding Your Business  By : John Doe
    If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate.
  • Branding Junk Removal - He Did It, Can You?  By : John Doe
    What does it mean to be remarkable?Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996 was operating the million dollar plus company at the age of 26, said it means, "You've got to get out there and be loud and proud. .. You've got to stand out.
  • Strategic Moves In The Branding Gamble!  By : John Doe
    The so called 'globalisation' has cluttered the world markets with so many products and services that nearly 90% of the marketing managers in competing companies do pretty much the same to sustain in the market.
  • Clouds Gather Before A Storm: Utilizing The Power Of Brand  By : John Doe
    How brand management can help utility organisations to create a 'difference'. Ever thought why are many consumers willing to pay more for a trusted name brand instead of a store brand, which often is the very same product with a different label and higher price tag? Reputation.
  • Your Identity Speaks Loudly...What Are You Saying?  By : John Doe
    Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products.
  • Its Time For Some Steak  By : John Doe

    Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in most business circles.

  • Brand Warfare is More of a War than You Think  By : John Doe
    We will discuss Brand Marketing for a minute. In this discussion we would like to talk about brand line extension and how to do it correctly.
  • Speech on Branding from a Franchisor Founder  By : John Doe
    I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are relevant to a strong corporate identity?Well obviously this is a group of marketing students.
  • Adventures in Advertising and the Affect on the Brand Name  By : John Doe
    Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify with their potential customers.
  • Multi-Brand Franchises in the QSR Sector  By : John Doe
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