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  • Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements  By : John Doe
    While we recommend that you contract with the same designer or design team while creating your brand identity materials as possible, we know that this scenario is not always possible.
  • Types of Logos  By : John Doe
    There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of other factors.
  • Choosing the Right Color Palette  By : John Doe
    Color is a highly personal experience - everyone has favorite colors, and other colors that they absolutely don't like.
  • Attract More Clients With A Brand Identity  By : John Doe
    You've probably heard that people buy products and services from people they know, like and trust. And, as I have done, you've probably wondered how you can foster more of this "Know-Like-Trust" factor in your business relationships.
  • The Secrets of Starting Business Successfully  By : John Doe

    Starting Business Secrets will help you to start your own business successfully.

    The American Dream is, and always will be, to come up with an idea, start a business and become rich from your own efforts.

  • 7 Branding Secrets: Ready or Not?  By : John Doe
    Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers.
  • Brand Your Name!  By : John Doe
  • Optimize Your Mailing List For Better Results  By : John Doe

    A list of customers who have previously bought from you is your most important asset. These are the customers who will provide you with return business, which is more profitable than the first sale.

  • FTC Reviews The Franchise Rule  By : John Doe
    After more than a decade since the last attempt to update the 1970's Franchise Rule The Federal Trade Commission is at it again.
  • Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?  By : John Doe
    Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let's discuss just how bad it really is. Let's us discuss Ray Kroc, founder of McDonalds and the Father of Franchising.
  • What is Private Franchising? It is Nothing Someone Made It Up  By : John Doe
    The Federal Trade Commission has an obligation to the general public, their stated consumer education mission and to the over regulated franchising industry and the small business operators running Biz Ops to separate the two business models by way of legal definition.
  • Franchising is Virtually Fraud Free  By : John Doe
    The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. The FTC before Congress gave a report showing that the number of complaints was fewer than one tenth of one percent, lower than any other industry.
  • Importance of Branding - Whats in a Name?  By : John Doe
    Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace.
  • McDonalds Supply Chain of Potatoes  By : John Doe
    McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes.
  • Trademark: Do I Need One for My Business Name and Logo?  By : John Doe
    Wondering if a trademark is important to you as a business owner? Let's start with the basics. A trademark is a word, phrase, symbol, or logo that distinguishes and identifies the source of goods of one company or person from another.
  • Branding Fiasco -- Better Be Who You Say You Are!  By : John Doe
    Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean. Here's the situation:I want to order an 800 number. On my AT&T bill is a customer services number. I call it.
  • Effective Branding...Whats in a Name!  By : John Doe
    Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad.
  • Time To Revamp Your Visual Identity?  By : John Doe
    Look at your company logo.
  • Shattering the Branding Myths  By : John Doe
    If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire.
  • Don't Overlook Your Email When Considering Your Brand Identity  By : John Doe
    You wouldn't skip letterhead when sending out a sales letter - Or would you?How many emails do you send each day? If you are anything like me, you probably send hundreds of emails for every one print letter.
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