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  • Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey  By : John Doe
  • Internet Branding  By : John Doe
    Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Some are good and most are excellent, as each one helps give you ideas on setting the stage for your brand marketing objectives.
  • A good logo vs. a FABULOUS logo  By : John Doe
    If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear.
  • The New Branding Awareness - A Value Based Concept  By : John Doe
    The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for? What you stand for is an experience that your customers feel from you.
  • Business Image  By : John Doe
    One of the most important things in a business is a clean image. I started a small business when I was twelve years old and built it up in a very large small business and then franchised the business. I retired at age 40 after setting up franchises in 23 states and four countries.
  • Blonds Have More Fun!  By : John Doe
    In the book, The Blond Knight of Germany, American authors Toliver and Constable detail the life of the greatest fighter pilot to ever fly, Germany's Erich Hartmann. During WWII, Hartmann recorded 352 confirmed in-flight victories.
  • Nike / Sears / Kmart  By : John Doe
    The Sears-Kmart merger hopes to fabricate some sort of silver lining for both retailers but instead seems to embody the inevitable philosophy of "going down together.
  • Co-Branding in Automotive Service Businesses  By : John Doe
    In a world of co-branding, point of destination strategies and co-op marketing; all industries are evolving and diversifying to capture greater profits within a single brick and mortar location.
  • Brand Name Identity in the Oil Business  By : John Doe
    I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their brands. Perhaps in the future it may even be more so. I have often seen others using our business name and sought either injunction or stern warning.
  • Trademark Issues in the Mobil Auto Business  By : John Doe
    There have always been trademark issues and lawsuits in the mobile auto service business. I know this because I own several such businesses.
  • Quality and Service - Yeah, Right!  By : John Doe
    One of the critical drivers of business success is having a unique competitive advantage. Most managers understand that to attract a larger share of the market, or find enough customers prepared to pay a premium price, they must provide something of greater value than their competition.
  • A Successful Failure  By : John Doe
    A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote. Recently I was making a new business pitch to a Charlotte area professional services firm.
  • Why You? -- Professional Identity Branding  By : John Doe
    You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you'll forever be selling up hill. As Robert Krumroy, Identity Branding, Inc.
  • Logo Files: Versions Of Your Logo That You Should Own  By : John Doe
    Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats.
  • The Role of a Visual Vocabulary in Brand Identity Design  By : John Doe
    Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes. A visual vocabulary is a way to reinforce and add to the messaging that is contained in your logo.
  • Franchisor Policies for Unlicensed or Sold Territories  By : John Doe
    Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. We had this as a re-occurring issue in our franchise system. We came up with this policy, which is also in our Confidential Operations Manuals.
  • Corporate Internet Branding - Branding Your Business Online  By : John Doe
    Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P. Lumber, of Pete's DuperRooter, was looking forward to a nice, hot, decidedly Atkins-disapproved pizza - the stuff of which dreams are made.
  • Why Branding?  By : John Doe
    Having a concise, clear image that you project to your clients and customers is important in today's market. More and more people are leaving the job market and creating their own business, whether by choice or necessity, so the competition continues to expand.
  • When Search Engine Marketing and Trademarks Collide  By : John Doe
    In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field. Companies will defend any action they see as a negative to their brand.
  • Differentiate and Dominate  By : John Doe
    Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.
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