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  • A Lesson in Branding from Paris Hilton  By : John Doe
    I have never been a fan of Paris Hilton. I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank.
  • Branding: What Not to Do  By : John Doe
    Here's a little story about what not to do as you carve out a name for yourself in the world of internet business. Don't use a miscellaneous email account as your primary web contact address.
  • Brand Boring or Brand Buzz?  By : John Doe
    I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company's ad. They pay an ad agency to write and produce their commercials.
  • The Aim of the Name  By : John Doe
    Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. As do magazine writers.
  • Setting the Right Price  By : John Doe
    One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other ways you conduct your business create an image that gives your customers information about you.
  • Mascots - The Killer Promotional Concept  By : John Doe
    Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of "Stickiness". Your great customer support and product quality sticks only so long.
  • Brand Building 201: Finding The Ideal Way  By : John Doe
    The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two speeds for launching a brand, each one with its own pros and cons. Speed A, like a hot air balloon, takes a long time to prepare before the actual launch.
  • Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards  By : John Doe
    June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them. They are great at parties and at screenings - the red glow looks really cool in a dark room.
  • Corporate Internet Branding is only Part of A Business Success  By : John Doe
    Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as a creative individual with a keen understanding of what the Web can do for a business - I know what I'm talking about.
  • Creating Powerful Names for Products, Services, and Your Business  By : John Doe
    The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your products and services can be a powerful selling tool.
  • Whats In A Name? When It Comes To Your Business, Plenty!  By : John Doe
    Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy and easy to remember? -- Randy P. A: What's in a name? When it comes to your business, Randy, a lot more than you might think.
  • Corporate Logo Design - 6 Keys to Success  By : John Doe
    A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.
  • Business Case Study Automotive Detailing Franchise Company  By : John Doe
    How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops.
  • Trade Journals in Franchising  By : John Doe
    As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference.
  • Santa - The Brand  By : John Doe
    Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations.
  • The Very Basics of Design  By : John Doe
    Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design.
  • Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business  By : John Doe
  • Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!  By : John Doe
    Colour is essential to building a strong brand. Many of you know my passion for wearing red ties. I believe congruency with your personal and corporate brand is essential for professionals in the services-based industries, especially consultants, coaches, speakers and trainers.
  • The Brand Called You  By : John Doe

    The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.

  • Logo-ize For Instant Identification & Increased Awareness  By : John Doe
    The task of creating an indelible impact on the memory of your target market is arduous but can be made much easier with a well thought out logo.
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