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  • The Big Uneasy: Clearing the Clouds of Guess  By : John Doe
    People often come to me to assist them with developing their brand because they are unable to accomplish the business success they desire. They're experiencing what we call the Big Uneasy--the state of being when things are hard.
  • How A Crazy Branding Stunt Can Bring Results For Years  By : John Doe
    As a beginner, you would be forgiven for thinking that marketing is simply advertising your product or service, how wrong you are. Marketing is the art of allowing people to know that your business exists.
  • Your Business Logo and Color Scheme  By : John Doe
    My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them. A logo emerged: simple, elegant, with the right feeling for my business.
  • Eye On The Pie: Branding From an Investors P.O.V.  By : John Doe
    When building a business as a brand it's important to avoid a myopic view and consider another important aspect of the business game as well-- investing.
  • Standing Under the Umbrella And Still Getting Wet  By : John Doe
  • Tips for Creating Brilliant Business Names  By : John Doe
    Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened "Premier Coffees". The names would be far more descriptive than their current ones. But they wouldn't embody the essence or spirit of the companies they represent.
  • What About Me? What You Need To Know About Me-Marketing  By : John Doe
    What about me? Are you asking yourself this question? If not you should be. Don't wait until you are in crisis mode when you are losing your job or your business before you think "what about me?"Here are a few points to consider. No one is indispensable.
  • The Importance of Branding - Can It Really Make a Difference?  By : John Doe
    As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. But the impact of a name reinforces the importance of branding when we promote our business.
  • Intelligent Design comes from Brand & Account Planners  By : John Doe
    I've been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching 'intelligent design'. I can't help hearing "intelligent design" as emerging from scores of focus group research. There's a war going on.
  • Logo Design Tips  By : John Doe
    Logos can be described as visual icons that provide a unique identification element to a business or product. Logos provide quick visual recognition of a Company which in-turn builds branding.
  • Top Eight Mistakes to Avoid When Naming Your Business  By : John Doe
    Naming a business is like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone. If it's off, the rest of the building is off, and the misalignment becomes amplified.
  • Branding: All My Exs Live In...  By : John Doe
    . .. my senses. I know, you were thinking 'Texas'. Well, if they do live in Texas, then it's a good thing that I live in Virginia (dodged that bullet - swish!). In fact, most of my experiences, good and bad, nestle deep in the base of my subconscious until 'something' wakes them up.
  • Branding Article: Pepsis Missed Brand Opportunity  By : John Doe
    I love Pepsi. It's that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it's not Coke. Yet Pepsi has been consistently #2, and there's nothing wrong with being #2 if that's your goal.
  • Branding 101: Why Its Critical to Business Success and How to Do It Right  By : John Doe
    What's Your Brand?A brand is a product/company personality that helps distinguish it from the competition. It evolves out of the product essence.
  • How a Great Tagline can Help your Business  By : John Doe
    "Just do it. " "We try harder. " "The Ultimate Driving Machine. " "Be all that you can be. " Taglines are one of the best ways of branding a product, service, company, or organization for years. Like these:Please don't squeeze the Charmin. (since 1964)A diamond is forever.
  • Id Buy That: Getting A Brand Mindset  By : John Doe
    Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to. .. BUY.
  • Articles: The Perfect Branding Tool  By : John Doe
    If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web.
  • Branding: You are the Brand  By : John Doe
    What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM.
  • Acquire, Then Rebrand  By : John Doe
    Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else. What is it? It is you, the consumer.
  • Corporate Branding and Professional Logo Design  By : John Doe
    Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say "any business", I mean it, absolutely any business-even if it's a mom-n-pop shop.
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