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  • The Top 10 Strategies for the Positioning of Success  By : John Doe
    Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.
  • Notable News - The Branding Myth  By : John Doe
    How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true. .. they can "do branding".
  • Value-pricing Strategy: Were not The Cheapest but...  By : John Doe
    In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. And trying to beat competitors on price alone is a cut-throat business, very risky and not recommended.
  • Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands  By : John Doe
    You'd have to labor to shield yourself from the power of Branding; it's hard to avoid it in today's business and social climate. Even in the backwoods of very, very small-town America, you couldn't emancipate yourself from the in-your- face concepts of Branding messages from all over the world.
  • What Make Us Unique and Different  By : John Doe
    Starting a business can take a lot of time, money, and energy. And because we don't want to completely re-invent the wheel, we often want to copy (legally) other techniques, strategies or processes used by others.
  • Choosing The Right Business Name  By : John Doe
    Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to their BUSINESS NAME. "I'll just do business under my own name for a while, until I find something I like.
  • The Art of Successful Branding  By : John Doe
    Branding: it's a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world's most prominent corporations, but it's no less important to the small business owner.
  • Effective Public Relations Essential for Personal Branding  By : John Doe
    Move over pop star "Posh Spice" Adams and English soccer hero David Beckham, the personal branding power of newly engaged Australian celebrity sports couple Lleyton Hewitt and Rebecca Cartwright could be worth up to $100 million dollars.
  • No Logo? Launching A Business Without a Logo Can Sabotage You  By : John Doe
    Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally "until [they] got a few clients" or "until [they] get started.
  • 9 Keys to an Effective Logo  By : John Doe
    The right logo, with the right characteristics, will boost your visibility, credibility and memorablity - which means more business for you!These characteristics include:Consistency in use of your logo, tagline, materials.
  • Three Brand Identity Myths That Will Bring Your Business Down  By : John Doe
    To begin, let's define "Brand Identity," which is the combination of consistent visual elements that are used in your marketing materials. A basic Brand Identity Kit consists of a logo, business card, letterhead, and envelope.
  • What is an Artists Statement & How Often Should It Be Updated?  By : John Doe
    An artist's statement is a statement of ideas and thoughts that describe your philosophy, vision, and passion towards your artistic creations.
  • Brand Components  By : John Doe
    Your brand is the culmination of everything about you and your business. It is how people come to know you. It is your business name, logo design or other symbol that identifies your goods and services. It's what makes you different from everyone else in business.
  • Great Brands Depend On Attention To The Brand Architecture  By : John Doe
  • Naming Names... How to Name your Business  By : John Doe

    Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing". ..

  • First the purpose and vision of my site was to have people volunteer some marketing stories. ..
  • Britney Spears Branding  By : John Doe
    How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the biggest successes to follow in their footsteps.
  • Into The Limelight  By : John Doe
    To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed.
  • Which Of These Words Attract Your Clients  By : John Doe
    Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away.
  • Not So Stationary Stationery  By : John Doe
    The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today's business.
  • The Keys to a Great Logo  By : John Doe
    Logo, graphic, icon, logotype, typogram, logoform, image?call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company.
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