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  • Brand Love, Part 2  By : John Doe
    Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business. Why?Because increasing "affection" will build relationships.
  • Brand Lo-o-o-o-o-ve...  By : John Doe
    So. .. how have you been building your brand lately?Now, I'm writing this in my best Barry White voice. .. "How's your Brand Lo-o-o-o-o-ve, baby?"It may sound obvious, but increase Brand Love by branding better.
  • The Trust Issue In Marketing  By : John Doe
    One of the prime motivating factors in the purchase decision making process is "trust".
  • 10 Secrets for Free Media Placement  By : John Doe
    Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?Follow these top ten tips for 2005 and it will be your most profitable year yet!1. Write an attention grabbing headline.
  • Are You Brand Worthy?  By : John Doe
    Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.
  • Corporate Identity - A Rough Guide  By : John Doe
    A rough guide to corporate identityThe tabloids report the millions spent by large corporate companies on their logos as a scandal. .. Those small swathes of colour adorning British Airways' tail fin, ICI's letterhead or Sainsbury's checkout seem to come at a huge price.
  • You'll Bring a Parade of Business to Your Door!  By : John Doe
    Parades happen in every big city and many small towns. They are fun, relaxing and most people are there because they really want to be. Parades are a wonderful marketing tool if you know what to do! I recommend being a part of your local town parades.
  • Too Dull? Too Sharp?  By : John Doe
    You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image. Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant.
  • The Positioning of Success  By : John Doe

    Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services.   Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.

  • Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding  By : John Doe
  • Hawaiian Heirloom Jewelry  By : John Doe
    Back to the era of the Hawaiian monarchy, the origin of Hawaiian heirloom jewelry can be found. The Hawaiian kingdom had long enjoyed a favorable relationship with England. In February 1862, Prince Albert, husband to England's Queen Victoria, was dead.
  • Branding Your Business To Make More Money  By : John Doe
    Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Very few people have a monopoly like Microsoft or Ebay, Everyone else need to steer business to their company or product.
  • Strategy and Tips for a Successful Logo Design  By : John Doe
    Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material.
  • Branding Is Not Selling Out: ITS SELLING IN  By : John Doe
  • How Do You Define a Good Logo Design?  By : John Doe
    Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.
  • Your Small Business Name -- Important?  By : John Doe
    You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.
  • Do What Works  By : John Doe
    "Can you hear me now?"You'd be hard pressed to find someone in the US who doesn't know the company behind that question. So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too.
  • I Hate My Logo! What You Should Get For Your Money and Why  By : John Doe
    This is not a how-to design a logo. This is a guide to educate you on how an experienced designer can help you through a project whose outcome you will need to live with for years. Learn how greatly the symbolic significance of your corporate identity can impact your business.
  • Self-Marketing: The I Focus  By : John Doe
    Ever had one of those conversations where you wondered what the topic was and the only word you could identify was "I"?As a marketer, I often recommend marketing yourself.
  • Profitable Partnering  By : John Doe
    Become your customers top-of-mind choice. Some of these snapshots of real life SmartPartnership success stories can be adapted to help your kind of business (or non-profit or government agency) thrive?1.
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